Cambridge Analytica played a significant role in high-profile political campaigns - think “Vote Leave” in the UK’s Brexit referendum and the 2016 US election that saw Trump into office. Politicians and their advisors used these data-based profiles for campaigns tailored to trigger you and sway your voting behavior. The firm used a method called “psychographic profiling” to create an accurate psychological profile of you based on your online activity. Steve Bannon (Trump’s White House Chief Strategist) helped bring Cambridge Analytica to life. They helped political groups and corporations “change audience behavior.” If that sounds dubious - it’s because it is. The Cambridge Analytica-Facebook ScandalĬambridge Analytica was a data analytics and consulting firm. This isn’t a full picture of the company’s data misuse - that would take a novel. On that note, let’s explore a few of Facebook’s biggest scandals. They’d rather not sacrifice the enormous revenue from exploiting your digitally available data. Even then, the tech giant still opts to pay massive sums to settle disputes. It’s often under fire for illegal use or collection of your data. What’s more alarming is Facebook doesn’t always operate inside the law. Is convenience really worth all your data? Original image from Here’s a visual showing how much of your data Facebook Messenger collects compared to its main competitors - Messenger is in a league of its own. If you read all the legal details for your apps, it might consume your entire life. Most people don’t read the fine print on user agreements. Facebook’s History of Controversial Data Collection Try CyberGhost VPN risk-free with a 45-day money-back guarantee. Concerned about how companies use your personal data when you go online? Consider a VPN to encrypt your online activity and keep your data private.
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